30 European family offices are looking to set up in Hong Kong as the city overtakes Switzerland in cross-border wealth

Around 30 European family offices have informed Hong Kong's investment promotion agency, InvestHK, of their plans to establish operations in the city, representing about 19% of the 160 family office cases the agency is currently handling. This interest is part of a broader European shift toward Asia, driven by tax considerations. Separately, a project called Marco Polo Drive involves a route from Rome to Hong Kong using the Denza Z9GT to promote sustainable mobility and international cooperation.