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MacBook Neo comes under fire in AMD's latest marketing campaign — but it's a poorly thought-out attack

2 hours ago

6 languages6 countries7 sources

AI summary

AMD has launched a marketing campaign criticizing the MacBook Neo’s gaming capabilities, claiming its Ryzen laptops can run 20 popular games natively, while the MacBook Neo can only run five. Several tech outlets found the comparison poorly thought out or misleading due to architectural differences. Meanwhile, reports indicate strong pre-orders for the MacBook Neo in Russia, along with the iPhone 17e.

How outlets framed it

GB and FR highlight AMD's marketing as aggressive but poorly thought-out or confusing, while IT and ES frame it as a response to MacBook Neo's success, noting gaming as a weak point. RU sources focus on strong sales and consumer demand, ignoring AMD's criticism entirely. CN reports AMD's gaming benchmark comparison neutrally, noting the lack of direct comparability due to ecosystem differences.

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MacBook Neo comes under fire in AMD's latest marketing campaign — but it's a poorly thought-out attack — Gazetaro