Survey: 60% of US consumers dislike 'AI' in brand marketing

2 hours ago

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AI summary

A survey by WordPress VIP found that 60% of U.S. consumers find brands using 'AI' in marketing off-putting. Additionally, 86% of consumers do not fully trust AI-generated content and still check original sources. The report also notes that 42% of consumers consider AI answers without clear source attribution less trustworthy than airline surcharges, obscure privacy policies, or medical bills.

Key facts

60% of US consumers say brands that use AI in marketing are off-putting.Confirmed by multiple sources · IT之家, TechCrunch
86% of consumers cannot fully trust AI-generated content and still actively check original sources.Reported by a single source · IT之家
42% of consumers consider AI answers without clear source citations less trustworthy than airline fees, privacy policies, and medical bills.Reported by a single source · IT之家
Nearly three-quarters of respondents believe the internet has lost much of its human warmth compared to a decade ago.Reported by a single source · IT之家
The survey was conducted by Automattic’s WordPress VIP and published in June 2024.Confirmed by multiple sources · IT之家, TechCrunch
Companies increasingly view AI search as an important referral channel for brand content.Reported by a single source · TechCrunch