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Threads reaches 500 million monthly active users

2 hours ago

5 languages5 countries7 sources

AI summary

Meta announced on June 16, 2025, that its social media platform Threads has reached 500 million monthly active users, up from 400 million in August 2024. The milestone comes nearly three years after the platform's launch in July 2023. Alongside the announcement, Meta introduced new features including a 'Your Algo' tool for feed customization and enhancements to the Communities feature, which has exited beta testing.

Why this matters

  • Widely covered
  • International coverage

Key facts

  • Threads has reached 500 million monthly active users.Confirmed by multiple sources · IT之家, GIGAZINE, Olhar Digital, Punto Informatico, The Next Web, TechCrunch, The Verge
  • The milestone was announced by Meta in June 2025, nearly three years after the platform's launch in July 2023.Confirmed by multiple sources · IT之家, The Next Web, The Verge
  • New features include 'Your Algo', a tool that lets users control their feed content, building on the earlier 'Dear Algo' experiment.Confirmed by multiple sources · GIGAZINE, Punto Informatico, TechCrunch
  • The Communities feature has exited beta testing and is now placed in the main navigation bar, allowing users to switch groups without leaving the feed.Confirmed by multiple sources · IT之家, Olhar Digital, Punto Informatico
  • Growth is driven by interest-based communities around topics like books, basketball, parenting, and music.Reported by a single source · IT之家
  • Threads added 100 million users since reaching 400 million monthly active users in August 2024.Confirmed by multiple sources · IT之家, The Next Web

How outlets framed it

All sources report Threads reaching 500 million monthly active users, but framing and emphasis differ by region. CN and JP focus on the growth number and specific new features (feed control, 'Your Algo'/'Dear Algo'), with CN highlighting community-driven growth. US outlets emphasize the competitive context against X (formerly Twitter), Zuckerberg's 1 billion-user goal, and the milestone's timeline, while also detailing the new personalization features. IT and BR present the milestone positively alongside feature announcements, without the direct competitive framing seen in US reporting.

Timeline

Sources by country

Italy · Italian