EA just built a full advertising platform inside its games, and 120 million players are the audience
1 hour ago
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AI summary
Electronic Arts has launched EA Advertising, a platform enabling brands to buy dynamic, real-time ad placements inside its sports games, including Madden NFL, EA SPORTS FC, and EA SPORTS College Football. The ads appear through stadium signage, digital boards, scoreboards, and broadcast-style overlays, reaching over 120 million players.
